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Real Estate Market Trends: What to Expect in 2024


As we move into 2024, understanding real estate market trends can help you make informed decisions whether you’re buying, selling, or investing. Here’s a detailed look at what to expect in the coming year.

Market Overview: A Snapshot of 2024

Economic Factors: The overall economy significantly impacts the real estate market. In 2024, we can expect steady economic growth, although inflation and interest rates will play critical roles. Keep an eye on Federal Reserve policies, as changes in interest rates directly affect mortgage rates and, consequently, housing affordability.

Buyer Demand: Buyer demand is expected to remain robust, particularly among Millennials and Gen Z entering the market. However, high demand can lead to increased competition and potential bidding wars, especially in desirable neighborhoods.

Key Trends to Watch

1. Rising Interest Rates Interest rates are anticipated to increase gradually throughout 2024. This rise can affect mortgage affordability and, therefore, buyer purchasing power. For buyers, it’s crucial to lock in rates early, and for sellers, pricing competitively will be essential to attract interest.

Action Points:

  • Buyers: Secure mortgage pre-approval and lock in current rates.
  • Sellers: Highlight any recent upgrades or energy-efficient features to add value.

2. Urban vs. Suburban Shift The pandemic triggered a shift from urban to suburban living, a trend expected to continue. Suburban areas with good amenities, schools, and transport links will see strong demand.

Action Points:

  • Buyers: Explore suburban areas for more space and value for money.
  • Sellers: Emphasize local amenities and community features in your listings.

3. Housing Inventory Housing inventory remains a critical factor. In 2024, inventory levels are projected to increase slightly but may still fall short of demand. New construction will play a vital role, but it may not be enough to meet the pent-up demand.

Action Points:

  • Buyers: Be prepared to act quickly on new listings.
  • Sellers: Consider listing early in the year when inventory is traditionally lower.

4. Home Prices Home prices are expected to continue rising, albeit at a slower pace compared to the past two years. This moderation is partly due to increased inventory and higher interest rates, which can temper buyer enthusiasm.

Action Points:

  • Buyers: Factor in potential appreciation when budgeting.
  • Sellers: Price competitively to attract more offers

Regional Insights


  • Trends: Expect steady demand in suburban areas and continued interest in vacation homes in scenic locations.
  • Advice: Highlight proximity to city centers and recreational areas.


  • Trends: Strong population growth and job opportunities continue to drive demand.
  • Advice: Emphasize economic growth and new developments.


  • Trends: Affordable housing remains a significant draw, with stable demand across both urban and rural areas.
  • Advice: Focus on affordability and community lifestyle.


  • Trends: High-tech job markets and desirable climates keep the demand high, though affordability is a concern.
  • Advice: Showcase tech amenities and sustainable living features.

Expert Predictions

Economic Analysts

  • Insight: “With interest rates on the rise, we expect to see a more balanced market. Buyers will need to be strategic, and sellers should price realistically.”

Real Estate Agents

  • Insight: “Location remains key. Properties in well-connected suburbs and those with energy-efficient upgrades will see strong interest.”

Mortgage Lenders

  • Insight: “Pre-approval and locking in rates early are crucial. We advise clients to be proactive about their financing options.”

About cynthia

Cynthia Lippert serves clients throughout Metro Atlanta as a member of the Armstrong Lippert Group. A recognized industry leader, she is a broker associate, as well as a former president (2021) and vice president (2019) of the Atlanta REALTORS Association who understands the business from the inside out. 

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